MN5423 Global Business Strategy

Academic year

2024 to 2025 Semester 1

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 11

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Availability restrictions

Not available as an optional module for any programme.

Planned timetable

To be arranged.

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Prof R C Brown

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Professor Ross Brown

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

International business strategy is a broad but at the same time synthetic discipline which comprises elements of the international political economy, financial aspects and strategic planning and implementation. This module draws these elements together in the context of the international business environment and seeks to define optimal paths to competitive advantage within this complex and fast-changing business context. The module introduces a wide variety of themes, explanations and interpretations that characterise strategic management. The module will challenge students to consider strategic problems in a rigorous manner and a suitable balance between strategic planning and strategy implementation is maintained.

Assessment pattern

50% Coursework, 50% exam

Re-assessment

3-hour Examination = 100%

Learning and teaching methods and delivery

Weekly contact

3 Hour combined Lecture and Seminar (x 10 weeks). 2 hour optional consultative hours (weekly)

Scheduled learning hours

30

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

170

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Be familiar with recent research and literature in global business strategy
  • Critically appraise quickly changing market conditions
  • Be familiar with a range of approaches, tools, and techniques for evaluating dynamic environments, developing sound organizational strategies and making strategic decisions
  • Recognise the limits of normative and analytical approaches for developing strategy content
  • Develop awareness of the dynamic business environment and the strategic processes for gaining competitive advantage within these turbulent contexts
  • Learn to manage and work effectively in groups