SD5805 Advanced Science Communication and Public Engagement

Academic year

2024 to 2025 Semester 2

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

15

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 11

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Availability restrictions

Available only to students studying the PG Dip, and MSc in Data Literacy for Social and Environmental Justice

Planned timetable

Not Applicable

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr L E S Cole

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr L Cole; Dr T Mendo; Dr E Olamijuwon

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

This advanced version of the core science communication and public engagement module will allow students to further develop their skills incorporating issues of justice, equity, diversity, and inclusion, including accessibility, into their science communication for public engagement. They will have an introduction to stop-motion animation and, explore in more detail the process of organising and initiating a successful social media campaign, as well as organising more traditional community outreach and engagement. Finally, students will explore strategies for evaluating the various public engagement approaches and reporting those results. Throughout, we define “public” broadly to include different science, policy, political communities, corporate and state entities, as well as NGOs and social and environmental movements led by “lay publics”.

Relationship to other modules

Pre-requisites

IN ORDER TO TAKE THIS MODULE YOU MUST TAKE OR HAVE TAKEN SD5502 OR HAVE PERMISSION FROM THE PROGRAMME DIRECTOR

Assessment pattern

100% coursework

Re-assessment

100% coursework

Learning and teaching methods and delivery

Weekly contact

This module includes 5 1-hour synchronous tutorial sessions and at least 5 hours of pre-recorded content (e.g., lectures). Students should consider the amount of independent study time this module involves when planning their learning.

Scheduled learning hours

0

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

145

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Understand the parameters of ‘outreach’ and of making a communication campaign accessible to different audiences (considering diverse abilities and cultures);
  • Design an ‘outreach’ strategy for a particular audience that is attentive to justice, equity, diversity and/or inclusion (JEDI);
  • Compose a social media campaign or public engagement strategy for a particular audience, which is designed to have ‘impact’, i.e., effect behavioural change;
  • Understand the basics of how to create a Stop-Motion Animation for promoting a social/environmental justice message;
  • Develop an approach for evaluating the success of social media and public engagement campaigns.

SD5805 Advanced Science Communication and Public Engagement

Academic year

2024 to 2025 Semester 1

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

15

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 11

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Availability restrictions

Available only to students studying the PG Dip, and MSc in Data Literacy for Social and Environmental Justice

Planned timetable

Not Applicable

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr L E S Cole

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr L Cole; Dr T Mendo; Dr E Olamijuwon

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

This advanced version of the core science communication and public engagement module will allow students to further develop their skills incorporating issues of justice, equity, diversity, and inclusion, including accessibility, into their science communication for public engagement. They will have an introduction to stop-motion animation and, explore in more detail the process of organising and initiating a successful social media campaign, as well as organising more traditional community outreach and engagement. Finally, students will explore strategies for evaluating the various public engagement approaches and reporting those results. Throughout, we define “public” broadly to include different science, policy, political communities, corporate and state entities, as well as NGOs and social and environmental movements led by “lay publics”.

Relationship to other modules

Pre-requisites

IN ORDER TO TAKE THIS MODULE YOU MUST TAKE OR HAVE TAKEN SD5502 OR HAVE PERMISSION FROM THE PROGRAMME DIRECTOR

Assessment pattern

100% coursework

Re-assessment

100% coursework

Learning and teaching methods and delivery

Weekly contact

This module includes 5 1-hour synchronous tutorial sessions and at least 5 hours of pre-recorded content (e.g., lectures). Students should consider the amount of independent study time this module involves when planning their learning.

Scheduled learning hours

0

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

145

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Understand the parameters of ‘outreach’ and of making a communication campaign accessible to different audiences (considering diverse abilities and cultures);
  • Design an ‘outreach’ strategy for a particular audience that is attentive to justice, equity, diversity and/or inclusion (JEDI);
  • Compose a social media campaign or public engagement strategy for a particular audience, which is designed to have ‘impact’, i.e., effect behavioural change;
  • Understand the basics of how to create a Stop-Motion Animation for promoting a social/environmental justice message;
  • Develop an approach for evaluating the success of social media and public engagement campaigns.