Your learning experience
The course combines theoretical foundations with practical applications to help you leverage generative Artificial Intelligence (AI) for business transformation. Balancing strategic thinking with hands-on experience, the course allows you to apply what you learn on both immediate applications and long-term organisational change.
This in-person short course offers an exceptional learning experience, combining interactive small-group sessions with your peers in two iconic locations: the vibrant heart of London (June course) and the historic setting of St Andrews, home to our world-class University (October course).
Taught by our experts, you will benefit from live demonstrations of AI tools, hands-on workshops with real business cases, group discussions, and peer learning. You will also work on a project based on your organisation's business challenges, so you can directly apply what you have learned to your day-to-day.
Course content
Day one: AI foundations and strategic framework
Understanding the AI Revolution
- Evolution of AI to generative AI: Historical context and key breakthroughs
- Key generative AI tools (ChatGPT, Claude, Gemini, Copilot)
- LLMs, transformers, and fine-tuning
Strategic implementation framework
- Linking technology to business value
- Assessing AI readiness and opportunities in your organisation
- Success stories and failures in enterprise AI adoption
Day two: Applications and implementation
Practical applications
- Generative AI across business functions:
- Marketing and content creation
- Product development and innovation
- Customer service and experience
- Prompt engineering masterclass
Technical and organisational integration
- Building AI-ready infrastructure:
- Data strategy and governance
- Integration with existing systems
- Building an AI application prototype
- Solving real business problems with AI
Day three: Governance, change management, and future planning
Risk management and governance
- AI ethics and responsible implementation
- Risk management framework for generative AI
- Regulatory landscape and compliance strategies
- Security and data privacy considerations
Implementation planning
- Change management for AI transformation
- Building AI capabilities and culture
- Creating your AI roadmap
- Final presentations and feedback
Who is it for?
- Senior leaders in finance and business
- Digital transformation leaders
- Innovation and strategy directors
- Business unit leaders
- Senior technology decision-makers
How will your organisation benefit?
The course's practical approach means you can begin applying AI solutions immediately, whether streamlining operations, enhancing customer experience, or developing new products and services. Your organisation will gain a competitive edge through:
- Reduced implementation time and costs by avoiding common AI adoption pitfalls
- Enhanced decision-making capabilities through AI-driven insights
- Improved risk management and governance frameworks for AI initiatives
- Increased innovation capacity through strategic AI integration
- Better talent retention and development through AI-enabled processes
As you design and implement your strategy, your organisation will be positioned at the forefront of AI transformation, ready to capture new opportunities while managing associated risks effectively.
Your customised action plan will help make change happen in their business, with specific focus on cost reduction, revenue generation, and operational efficiency.
If your organisation is interested in investing in its development and people with St Andrews Executive Education, we’re pleased to offer a range of Corporate Membership benefits.
Course leader
Dr Marcel Lukas, Vice-Dean Executive Education and Senior Lecturer in Banking and Finance
Why University of St Andrews Business School?
Ranked as one of the UK's leading universities, the University of St Andrews is renowned for its teaching excellence. Our Business School brings together leading global academics and practitioners across management, finance, and economics.
In The Guardian's University Guide 2025 UK rankings we are proud to be:
- Number one in Business and Management
- Number two in Economics
Our Executive Education experience blends cutting-edge research, academic rigour, and global perspective. Inspiring transformative thinking and leadership, this new course will allow you to innovate and excel in your field.
Build connections
Our alumni make connections at St Andrews that prove invaluable as they navigate similar challenges in AI implementation.
- Grow and learn from your new personal network
- Work with colleagues across industries and geographies
- Create lasting professional relationships
Generate impact
This course gives you the tools and confidence you need to transform the way you do business. Armed with the latest knowledge on generative AI in business and finance, you will take away your personal AI readiness assessment to put everything you have learned into action.
This includes:
- AI opportunity map for your organisation, highlighting specific areas where AI can drive efficiency and innovation
- Comprehensive implementation roadmap with clear milestones and resource requirements
- Risk assessment framework to evaluate and mitigate AI-related challenges
- Change management plan tailored to your organisation's culture and capabilities
- Personal AI leadership toolkit for driving transformation
