The MLitt in Marketing
This programme will enable students to develop an integrated and critically aware understanding of marketing and organisations and provide for their education as marketing specialists in order that they may position themselves in the global marketplace as a potent strategic marketer.
Programme aims
The aims of this programme are to provide students with:
- an advanced study of marketing organisations, their management and the changing external context in which they operate
- preparation for a career in marketing or for research or further study in the area by developing skills at a professional or equivalent level
- the ability to apply knowledge and understanding of marketing to complex issues, both systematically and creatively, so as to improve business practice
- enhanced lifelong learning skills and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.
Learning outcomes
At the end of this programme students should be able to:
- demonstrate a systematic understanding of relevant knowledge about marketing and organisations
- apply relevant knowledge to a range of complex marketing situations taking account of its relationship and interaction with other areas of the business or organisation
- demonstrate a critical awareness of current issues in marketing which is informed by leading edge research and practice in the field
- apply appropriate marketing techniques sufficient to allow detailed investigation into relevant business issues
- demonstrate creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management
- acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations
- apply conceptual understanding that enables the student to:
- evaluate the rigour and validity of published research and assess its relevance to new situations
- extrapolate from existing research and scholarship to identify new or revised approaches to practice
- conduct research into marketing issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process
- communicate effectively both orally and in writing, using a range of media.
Programme structure
The modules for your programme are listed below.
All students must take the 'core' modules, as these are compulsory.
In addition to the core modules you must choose two option modules, one in each semester. In exceptional circumstances, changes may be made to the list of available options and places may be limited.
The Dissertation module carries a credit value of 60 and all others are 20 credits. All modules are at level '5'.
Minor modifications to your programme structure may be necessary during the year, but only when there are exceptional circumstances.