Prof Graeme McLean

Prof Graeme McLean

Professor of Marketing

Researcher profile

Email
gjm29@st-andrews.ac.uk

 

Biography

Professor Graeme McLean is a Professor of Marketing within the Department of Management at St Andrews Business School. Professor McLean's research and teaching interests lie within digital marketing with a focus on behavioural science. In particular, he actively explores how consumers behave and interact with technology and the influence technology can have on service provision.  

Prof McLean's research is published in world leading academic journals including but not limited to the Journal of Travel Research, Journal of Business Research, Annals of Tourism Research, European Journal of Marketing, Psychology and Marketing, Information Technology and People, Technological Forecasting and Social Change, Computers in Human Behaviour, Tourism Management and the International Journal of Contemporary Hospitality Management.  

Prof McLean disseminates his research at Internationally recognised conferences such as the Academy of Marketing Science, Marketing Theory and Practice, EMAC, QUIZ, SERVSIG, the Academy of Marketing and the Society for Marketing Advances. Additionally, his research has been covered in mainstream media including The Times, The Herald, the Scotsman, the Independent, and the Conversation. He has also been interviewed on BBC radio Scotland and invited to Channel 4 regarding his work on dynamic pricing and augmented reality in marketing.  

Additionally, he collaborates closely with industry through funded PhD scholarships, KTP projects and Innovation vouchers. His research has been funded by several international organisations including Arnold Clark, UKRI, British Academy, Innovate UK, Scottish Enterprise, and the Saudi Rae'd fund. Since 2018, he has attracted surplus of £1 million in funding. 

Prof McLean holds editorial positions and often serves as track chair at International academic conferences. He currently holds a Visiting Professor position at King Faisal University in Saudi Arabia. In 2021-2022, he was an invited scholar at Edinburgh University and delivered a series of lectures on Digital Marketing. 

Prof McLean introduced the first MSc programme in Digital Marketing Management at a research-intensive University. Accordingly, he has advised the development of such programmes at other leading UK and International Universities. He has designed such programmes to combine the latest academic research with industry perspectives.  

Prof McLean is also the author of the internationally leading online textbook and courseware 'Digital Marketing Fundamentals', produced by Digi Marketing Edu. 

Before joining the department of management at St Andrews Business School, Prof McLean was a Professor of Marketing at the University of Strathclyde. He previously studied at the undergraduate and postgraduate level at the University of Strathclyde where he obtained his PhD. 

Teaching

Prof McLean teaches at the undergraduate and postgraduate level. He is actively engaged in embedding digital marketing education across programmes. At the postgraduate level Prof McLean has experience of teaching on MSc programmes, MBA programmes and doctoral programmes.  

Research areas

Prof McLean’s research focuses on consumer behaviour, technology interaction, and the impact of digital innovations on service provision. From a behavioural science perspective, his research explores the psychological and cognitive drivers behind decision-making in digital environments, shaping a deeper understanding of how technology influences experiences, decision making and services. Much of his ongoing research focuses on how technology is changing consumption and society and how individuals are evolving with and adopting artificial intelligence.  

Selected publications

 

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