A view over St Salvators Quad with the town of St Andrews in the background.

Vision, mission, and values

Vision

To be a world-leading business school with people, planet, prosperity, purpose, politics, and place at its heart.

People

Capitalising on our compact scale and agility to provide an immersive and personal staff and student experience where everyone can reach their full potential. 

Planet

Instilling sustainability throughout our curriculum, research agenda, and behaviours. 

Prosperity

Generating economic and social wellbeing through effective and responsible management and business practices. 

Purpose

Understanding the contributions we can make to society through meaningful business and work.

Politics

Equipping current and future leaders to navigate uncertain geopolitical dynamics. 

Place

Harnessing the convening power of St Andrews to bring world-leading practitioners to the University and take our knowledge to communities and organisations worldwide. 

Mission

Developing globally-minded leaders with the ambition, knowledge, and skills to create a more prosperous and sustainable world.

Values

Ambitious and collegiate

We are inclusive and supportive, welcome all, work towards collective goals, and recognise everyone's contribution.

Engaged and outward-looking

We are entrepreneurial and embrace global and local challenges.

Impactful and innovative

We look to the future and produce world-leading research and teaching at the cutting-edge of practice and thought leadership. 

Socially responsible

We always act ethically, transparently, sustainably and with respect for our community and stakeholders, globally and locally.