Design guidelines
Detailed guidance is available on the use of all brand assets. These guidelines aim to clarify the University's marketing position, personality, visual identity and tone of voice.
![Computer screen showing University of St Andrews logo](/assets/university/brand/images/design-guidelines-st-andrews.jpg)
Detailed guidance is available on the use of all brand assets. These guidelines aim to clarify the University's marketing position, personality, visual identity and tone of voice.