Biography
Sally Dibb is Professor of Marketing and Society in Coventry Business School. Previously she was Director of the Institute for Social Marketing at the Open University (ISM-Open) and, before that, Associate Dean at Warwick Business School. She served on the REF 2014 panel for Business and Management.
Sally is a trustee and board member of the charity Alcohol Research UK, and was appointed by the Secretary of State for Health as a trustee of the Alcohol Education Research Council.
She is a member of the School of Management's Organisations and Society thematic research group.
Research areas
Sally's research focuses on consumer behaviour change, market segmentation and social marketing, with recent projects funded by the ESRC, Leverhulme, FP7, Santander and InnovateUK. Sally is Chair of the Academy of Marketing's Segmentation and Targeting Strategy SIG and a Fellow of the Chartered Institute of Marketing. She has authored twelve books and over 90 articles in European and US academic journals, and has successfully supervised 16 PhD students to completion.
Sally's research is inter-disciplinary, embracing technology, innovation and data science, with projects currently examining sustainable living, smart cities, privacy and security, as well as the application of 'big data'. She is a member of the peer review college for the ESRC, Horizon 2020, the Australian Research Council and the Canadian Research Council.
Selected publications
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Open access
What’s in it for us? Benevolence, national security, and digital surveillance
Degli Esposti, S., Ball, K. & Dibb, S., 6 Apr 2021, (E-pub ahead of print) In: Public Administration Review. Early View, 12 p.Research output: Contribution to journal › Article › peer-review
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Open access
Organizational tensions arising from mandatory data exchange between the private and public sector: the case of financial services
Ball, K., Canhoto, A., Daniel, E., Dibb, S., Meadows, M. & Spiller, K., Jun 2020, In: Technological Forecasting and Social Change. 155, 119996.Research output: Contribution to journal › Article › peer-review
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Open access
Institutional trustworthiness and national security governance: evidence from six European countries
Ball, K., Degli Esposti, S., Dibb, S., Pavone, V. & Santiago-Gomez, E., 21 Dec 2018, In: Governance. 32, 1, p. 103-121 19 p.Research output: Contribution to journal › Article › peer-review